COURSE CURRICULUM

The MSc in International Business with Marketing offers a structured curriculum designed to develop expertise in global business strategy, marketing, and professional practice. Core modules such as The Context of International Business and The Strategy of International Business provide students with a comprehensive understanding of global markets, international trade, and the strategic challenges faced by organisations operating across borders. The Global Professional module focuses on developing key professional skills, while Strategic Marketing Management equips students with tools to design and implement effective marketing strategies in international contexts. The course offers three distinct pathways to tailor learning to career goals. The Research route emphasizes analytical skills and independent inquiry, including Research Methods and an Individual Research Project that allows students to explore a chosen topic in depth. The Consultancy route develops practical problem-solving and client-focused skills through modules such as Consultancy Skills and a Group Consultancy Project, simulating real-world business scenarios. The Entrepreneurship route combines Research Methods with Launch a Venture, encouraging students to apply knowledge to create and develop a business idea. Across all routes, students gain hands-on experience, develop strategic thinking, and build the professional competencies necessary to succeed in international business, marketing, and entrepreneurial roles in a globalised economy.