COURSE CURRICULUM

This course offers a comprehensive curriculum that develops both strategic and practical expertise in digital marketing and business management. Core modules such as Strategic Marketing Management and Digital Marketing Strategy build a strong foundation in planning and executing effective marketing campaigns, while Contemporary Consumer Engagement explores how to connect with modern audiences. Managing Big Data equips students with the skills to analyze and interpret complex datasets, supporting informed decision-making, and The Global Professional focuses on developing the competencies needed to operate in an international business environment. Students can tailor their learning through different pathways. The research route includes Quantitative Financial Analysis and an Individual Research Project, ideal for those interested in analytical and academic careers. The consultancy route develops practical problem-solving skills through Consultancy Skills and a Group Consultancy Project. The entrepreneurship route encourages innovation, combining Research Methods with the opportunity to launch a venture. Additionally, the Professional Practice module allows students to reflect on their development and gain work experience through a placement, extending the course by six months. However, placements are competitive, not guaranteed, and require a formal application and interview process. Assessment is based on a reflective log, helping students connect theory with real-world practice.