COURSE CURRICULUM

The MSc in Management with Marketing at The University of Huddersfield offers a well-rounded program that combines core management knowledge with specialist marketing expertise. Core modules include Fundamentals of Management, Strategic Marketing Management, Fundamentals of Leadership, and The Global Professional, providing students with a solid foundation in management principles, leadership, marketing strategy, and professional skills required in today’s dynamic business environment. The program focuses on developing a market-oriented and customer-driven approach, enabling students to apply strategic marketing concepts to real-world organisational challenges. Students can further tailor their learning by choosing one option module from a range of choices, which may include Managing Sustainable Challenges, Managing Employee Relations, Global Business and Human Rights, Emotional Intelligence for the Effective Leader, Principles of Finance, Artificial Intelligence and Mobility, Reward Management, Humanitarian Challenges, or a Final Project. The Final Project offers the opportunity to explore an area of personal or professional interest in depth through one of three routes: Research, Consultancy, or Entrepreneurship, with May starters limited to the Research Route. By integrating core management principles, marketing strategy, and applied project work, the program equips graduates with analytical, strategic, and professional skills, preparing them to pursue successful careers in management, marketing, and leadership roles across a variety of sectors and international business environments.