COURSE CURRICULUM

The Digital Marketing MSc at The University of Huddersfield offers a structured curriculum designed to develop the knowledge, skills, and practical expertise required for a career in digital marketing. Core modules include Strategic Marketing Management, Digital Marketing Strategy, Contemporary Consumer Engagement, Managing Big Data, and The Global Professional, providing a strong foundation in marketing theory, digital strategies, consumer behaviour, and data-driven decision-making. Students can further tailor their studies by selecting one option module from a diverse list that may include Global Business and Human Rights, Managing Employee Relations, Emotional Intelligence for the Effective Leader, Managing Sustainable Challenges, Principles of Finance, Artificial Intelligence and Mobility, Reward Management, The Circular Economy and Responsible Resource Management, and Humanitarian Challenges. This flexibility allows students to explore areas aligned with personal interests or career goals. The program also includes a Final Project, offering three possible routes: Research, Consultancy, or Entrepreneurship, with May starters limited to the Research Route. This project enables students to apply their learning in a practical or investigative context, developing problem-solving, analytical, and project management skills. By combining core marketing knowledge, elective options, and a focused project, the MSc equips graduates to become innovative and effective digital marketing professionals, capable of delivering strategic solutions and driving organisational success in an increasingly digital and data-driven business environment.