COURSE CURRICULUM

The Fashion Marketing MA combines research, creativity, and professional practice to prepare students for strategic roles in the fashion and textiles industry. Research Methods and Project Proposal develops the skills needed to investigate, plan, and justify projects, fostering critical thinking and analytical rigor. Creative Innovation and Entrepreneurship encourages students to explore new ideas and develop entrepreneurial strategies, enabling them to translate creativity into commercially viable outcomes. The Creative Studio provides a practical environment for experimentation with concepts, materials, and techniques, supporting the development of technical proficiency alongside imaginative design thinking. Professional Practice Fashion and Textiles allows students to apply their knowledge in real-world contexts, aligning their work with industry standards and gaining valuable practical experience. The Telling The Story Major Project serves as the capstone of the program, enabling students to independently conceive, develop, and execute a substantial body of work that reflects their personal vision, professional expertise, and understanding of market trends. Through this combination of modules, students gain a comprehensive understanding of fashion marketing, from research and concept development to practical application and storytelling. Graduates emerge with the skills, creativity, and professional insight to succeed in global fashion marketing, brand promotion, and innovative design-led business ventures, positioning themselves as confident, adaptable, and forward-thinking professionals.