COURSE CURRICULUM

The Management with Marketing MSc program provides students with a strong combination of management, leadership, and strategic marketing knowledge to prepare them for careers in modern business and marketing environments. The core modules focus on developing essential business and leadership capabilities through subjects such as Fundamentals of Management and Fundamentals of Leadership, helping students understand organisational structures, decision-making, leadership styles, and effective management practices. Students also study Strategic Marketing Management, which explores customer-focused marketing strategies, market analysis, branding, customer engagement, and the development of competitive marketing plans in dynamic business environments. In addition, The Global Professional module supports students in building employability and professional skills including communication, teamwork, leadership, and global business awareness. The course also offers optional modules that allow students to broaden their expertise in areas such as Emotional Intelligence for the Effective Leader and Managing Sustainable Challenges. These modules help students understand the importance of leadership effectiveness, emotional awareness, sustainability, and responsible management in contemporary organisations. The program combines theoretical learning with practical business applications and real-world case studies to strengthen problem-solving, analytical, and strategic thinking abilities. Overall, the course prepares graduates for careers in marketing management, business development, consultancy, customer relationship management, strategic planning, and leadership roles by equipping them with the professional knowledge and practical skills required in today’s global business environment.