COURSE CURRICULUM

The MSc Strategic Marketing with Global Business Development provides a comprehensive curriculum designed to equip students with advanced marketing knowledge and practical skills essential for driving business growth in international markets. Core modules such as Delivering Competitive Advantage, Integrated Marketing Communications, Strategic Customer Management, Contemporary Marketing, and Entrepreneurial Marketing build a strong foundation in marketing theory, customer engagement, and innovative business strategies. Proposal and Bid Management and Global Business Development focus on the practical application of marketing and business development techniques, preparing students to navigate complex global markets and secure strategic opportunities for organisations. Effective Marketing Management further develops students’ ability to plan, implement, and evaluate marketing strategies, enhancing their decision-making, leadership, and strategic thinking skills. Optional modules, including the Applied Marketing Project, provide opportunities for students to apply theoretical knowledge to real-world scenarios, gaining hands-on experience and demonstrating their ability to deliver measurable results. Through a combination of lectures, workshops, case studies, and project work, students cultivate critical thinking, analytical, and problem-solving skills. By integrating advanced marketing knowledge with practical global business development experience, the program prepares graduates to assume strategic roles in marketing, brand management, international consultancy, and business development, enabling them to drive growth, enhance brand value, and respond effectively to the challenges and opportunities of competitive global markets.