COURSE CURRICULUM

The Master of Business Administration (MBA) in Digital Marketing provides a comprehensive curriculum designed to equip students with essential business knowledge and specialized digital marketing expertise. Core modules such as People Management, Marketing and Entrepreneurship, and Financial Principles and Practice establish a strong foundation in managing teams, understanding market trends, and making strategic financial decisions. The Digital Marketing module focuses on practical skills and strategic insights necessary to plan, execute, and manage integrated marketing campaigns across multiple digital platforms, preparing students to navigate the rapidly evolving marketing landscape. Executive Career Development in Digital Marketing emphasizes professional growth, leadership skills, and career progression, ensuring students are prepared to take on strategic roles in organizations. Strategic Management Research in Digital Marketing develops the ability to critically analyze business challenges, evaluate marketing strategies, and apply research methods to drive informed decision-making and optimize performance. The PG CPD for MBA supports ongoing professional development and prepares students for executive-level responsibilities, enhancing their leadership capabilities. By combining theoretical knowledge with practical applications and research-driven learning, the program cultivates critical thinking, problem-solving, and strategic decision-making skills. Graduates emerge ready to lead innovative digital marketing initiatives, drive organizational success, and contribute effectively in competitive, technology-driven business environments.