COURSE CURRICULUM

The Master of Business Administration (MBA) in Data Analytics provides a comprehensive curriculum designed to equip students with the knowledge, skills, and strategic insight required to lead in data-driven business environments. Core modules such as People Management, Marketing and Entrepreneurship, and Financial Principles and Practice establish a strong foundation in managing teams, developing innovative marketing strategies, and making informed financial decisions. The Data Analytics for Business Leaders module focuses on the practical application of data analytics, teaching students how to gather, interpret, and present business data effectively while considering ethical implications and precision in analysis. Strategic Management Research in Data Analytics develops the ability to critically assess business challenges, evaluate analytical methodologies, and generate actionable insights that drive organizational performance. Executive Career Development in Data Analytics emphasizes professional growth, leadership development, and career progression, preparing students for strategic and decision-making roles in organizations that rely on data for competitive advantage. The PG CPD for MBA enhances continuous professional development and ensures readiness for executive responsibilities. By combining theoretical knowledge with practical, data-driven applications, the program cultivates critical thinking, problem-solving, and strategic decision-making skills. Graduates emerge prepared to leverage data analytics to inform strategy, optimize operations, and contribute effectively to organizational success in global business environments.