COURSE CURRICULUM

The Master of Business Administration (MBA) in Advertising and Brand Management offers a focused curriculum designed to equip students with the skills, knowledge, and strategic understanding necessary to excel in leadership roles within the advertising and branding sectors. Core modules such as People Management, Marketing and Entrepreneurship, and Financial Principles and Practice provide a strong foundation in managing teams, developing innovative marketing strategies, and making informed financial decisions. Advertising and Brand Management develops specialized expertise in brand strategy, advertising planning, and campaign execution, enabling students to enhance brand value and capitalize on market opportunities. Executive Career Development in Advertising and Brand Management focuses on professional growth, leadership skills, and career progression, preparing students to take on strategic roles within organizations. Strategic Management Research in Advertising and Brand Management emphasizes the application of research methods to analyze business challenges, assess organizational strategies, and inform decision-making in brand and marketing contexts. The PG CPD for MBA supports ongoing professional development, ensuring graduates are well-prepared for executive responsibilities. By combining theoretical knowledge with practical applications and research-based learning, the program fosters critical thinking, strategic decision-making, and leadership capabilities, producing graduates who are ready to drive innovation, manage brand performance, and contribute effectively to the success of organizations in competitive and dynamic business environments.