COURSE CURRICULUM

The MA Creative AI for Screen program provides a comprehensive framework for developing advanced skills in creative artificial intelligence applied to screen-based media. Through a modular structure, students will build a strong foundation in professional practice while exploring the sources and significance of digital media in contemporary creative industries. The course begins with developing essential skills, equipping students with the technical, conceptual, and practical knowledge required for advanced creative work. Students will progress to creative project development, where they will apply these skills to produce original and innovative work, experimenting with generative AI technologies and exploring new ways of storytelling, visualization, and media production. The program also emphasizes understanding professional practices, preparing students to navigate the creative industries effectively and to engage with emerging roles within AI-driven content creation. The major study component focuses on applying AI techniques specifically to screen-based projects, allowing students to integrate cutting-edge technology with their creative vision to produce high-quality, industry-standard work. Collaboration with peers across related disciplines such as animation, games art, concept art, and digital comics further enriches learning, providing opportunities for interdisciplinary exchange. Graduates will leave the program ready to innovate, lead, and contribute to the evolving field of creative AI and screen media, combining technical expertise with artistic insight to meet the demands of modern digital industries.