COURSE CURRICULUM

The advertising and branding pathway within the graphic design course offers a comprehensive three-year program that combines creative development, professional skills, and industry engagement. In the first year, students build foundational skills in visual communication, graphic design essentials, and visual thinking, exploring the histories, theories, and contexts that underpin contemporary design practice. The second year deepens technical expertise and professional awareness, with modules covering advanced graphic design, contextual contemporary practice, advertising and branding fundamentals, and opportunities to gain real-world experience through live briefs and professional work placements. Students are encouraged to apply their creativity to practical projects, preparing them for industry challenges and collaborative work environments. The final year focuses on advanced practice and independent projects, including a degree essay and a major project specifically in advertising and branding, allowing students to consolidate their learning and demonstrate their personal vision and professional readiness. Optional opportunities for study abroad or a sandwich year provide further flexibility and exposure to international practice. Throughout the program, students develop a strong portfolio of work, industry-relevant skills, and professional confidence. This pathway equips graduates to pursue careers in advertising, branding, and related creative industries, combining technical expertise, conceptual thinking, and practical experience to succeed in competitive, dynamic professional environments.