COURSE CURRICULUM

The Digital Marketing and Advertising degree is structured across three years to develop both creative and technical expertise, preparing students for fast-paced roles in the marketing industry. In the first year, students build strong foundations with modules such as Mastering Marketing Foundations, which explores consumer connections, and The Creative Toolkit, which focuses on turning ideas into engaging content. They also study The Power of Marketing to understand digital, creative, and brand applications, while Strategic Edge in Marketing develops critical thinking and analytical skills. Professional growth begins with the SPP module, supporting personal and career development. In the second year, the course emphasises applied learning through modules like Click to Convert, which explores creating seamless digital and social media experiences, and From Insights to Impact, focusing on advertising strategy. Real-World Marketing introduces students to applied strategies and challenges, while From Classroom to Boardroom provides valuable career-focused insight, supported by ongoing professional development through the DPP module. In the final year, advanced modules such as Digital Ventures prepare students to build their personal brand and career in marketing, while Marketing Disrupted examines industry trends and the future of AI-driven marketing. The degree culminates in a Capstone Project, enabling students to design and execute a major digital marketing and advertising campaign, showcasing their skills and readiness for industry success.