COURSE CURRICULUM

The BA (Hons) Business Administration program provides a comprehensive and practical approach to developing the skills and knowledge needed for a successful career in business. In the first year, students build a strong foundation through modules such as Business Decisions in Practice, Skills for Success, Developing Your Future Career, and Entrepreneurial Leadership for Social Impact, alongside Supporting Personal and Business Professional Practice. These modules focus on critical thinking, professional development, leadership, and practical problem-solving, preparing students to navigate real-world business environments. In the second year, the curriculum expands to cover contemporary business challenges, including Corporate Performance and Decisions, Foundations of Artificial Intelligence, Sustainability Impact Projects, and Live Business Challenges, while continuing personal and professional development through Developing Personal and Business Professional Practice. Students gain hands-on experience, applying theoretical knowledge to live projects that mirror industry scenarios. The third year consolidates learning with advanced modules such as Advanced Marketing Strategy and Practice, Strategic Business Solutions through an Applied Consultancy Project, People, Culture and Leadership, and Graduate Career Readiness, along with Evaluating Personal and Business Professional Practice. By combining practical projects, personal development, and industry-informed teaching, the course equips students with the analytical, leadership, and professional skills necessary to thrive in diverse business roles, whether in management, consultancy, entrepreneurship, or specialised career pathways.