COURSE CURRICULUM

The BA (Hons) Communications and Media degree is designed for students who want to develop creative, strategic and professional communication skills for today's digital and media-driven industries. The course combines practical content creation with communication theory, preparing graduates for careers in public relations, media, journalism, digital marketing, social media management and corporate communications. In the first year, students build a foundation in media law and regulation, public relations writing, social media content creation, podcasting, audio production and video production while gaining an understanding of how communication operates across business, politics and society. The second year focuses on advanced communication and public relations strategies, digital storytelling, design skills and specialist communication practice, while optional modules such as feature writing, freelancing, culture, celebrity and fashion journalism allow students to develop expertise in areas that match their interests and career ambitions. Students learn how communication campaigns are designed and implemented across sectors including retail, sport, politics and non-profit organisations. In the final year, the course develops professional practice through modules in crisis communications, social media management, digital strategies and communications agency work. Students complete a major practical project or dissertation and gain valuable industry experience through placement opportunities and live projects. Teaching is supported by industry professionals, guest speakers and strong employer links, while modern media facilities and portfolio-based assessments help students build a professional body of work throughout the degree. Graduates leave with strong skills in storytelling, content production, strategic communication, campaign management and digital media, preparing them for a wide