COURSE CURRICULUM

The Business and Management (Marketing) programme combines business management principles with specialist marketing knowledge to prepare students for careers in marketing, consultancy, and business leadership. In the first stage of study, students complete core modules including The Global Business Environment, Academic, Personal and Professional Development, Managing Finance, Leadership and Management in an Organisational Context, Live Management Enquiry Project, Marketing Principles, Consumer Behaviour and Analysis, and Marketing Communications. These modules introduce students to organisations as open systems operating within complex stakeholder environments while developing knowledge of finance, leadership, marketing strategy, consumer decision making, and communication practices. Students build professional skills through presentations, projects, and applied business activities that enhance teamwork, problem solving, and communication abilities. In the second stage, students study Accounting for Finance and Decision Makers, Creating and Delivering Operational Plans, Applied Management Skills, Marketing Management, Digital Marketing Fundamentals, Digital Marketing Strategy, Market Research and Analysis, and International Marketing. These modules strengthen students' understanding of business performance measurement, financial decision making, and operational management while developing expertise in digital marketing, market analysis, customer engagement, and international business environments. Students learn how to design marketing strategies, interpret market data, and communicate effectively with stakeholders while responding to rapidly changing market conditions. In the final stage of the programme, students undertake advanced modules including Management Consultancy, Capstone Business Project, Strategic Marketing, Marketing Agency, and Loyalty and Communications, alongside optional modules such as Managing Operations Globally, Sustainability and Globally Responsible Leadership, Leadership and Management in Global Contexts, Buying, Selling and Negotiation, and Marketing in Society. Students gain experience in consultancy projects and agency-based activities while developing strategic thinking, leadership, and client management skills through interaction with professionals and real or simulated business scenarios. Overall, the programme prepares graduates for careers in marketing management, digital marketing, market research, consultancy, brand management, business development, and strategic leadership by combining commercial understanding with specialist marketing expertise and practical experience.