COURSE CURRICULUM

The MSc Marketing and Management program offers a structured, three-semester journey designed to build core business knowledge and develop specialist marketing skills. In the first semester, students are introduced to the foundations of marketing, management, and other essential business areas. This includes an exploration of marketing history, theory, and strategy, alongside practical methods such as digital, print, and social media marketing. At the same time, students study key management skills, focusing on communication, decision-making, team dynamics, and effective leadership. The second semester allows for specialization through a range of optional modules, enabling students to tailor their learning to their career interests. During this time, students also build critical and strategic thinking skills, learning not just to apply existing theories but to evaluate and challenge them, preparing them to adapt to the evolving marketing landscape. Unlike many postgraduate programs, the third semester includes taught modules rather than independent study, giving students further opportunity to consolidate their knowledge. These modules emphasize practical, real-world application through case studies and strategic marketing challenges involving actual businesses. Compulsory modules such as Managing People and Organisations provide an in-depth understanding of human resource management and organizational behavior, while Strategic Marketing Management offers insights into the strategic planning process from an international perspective. Students also take Integrated Marketing Communications, which explores how organizations use tools like advertising, public relations, and social media to engage consumers. Additional modules include Accounting and Financial Management, which covers essential financial concepts, and Buyer Behaviour and Interactive Marketing, which links consumer psychology with modern marketing tactics. Finally, the Integrated Business Decisions module offers a unique, competitive learning experience where students work in teams to solve business challenges. Overall, the course equips students with the skills, knowledge, and adaptability needed for a successful career in marketing and management across a variety of industries.