COURSE CURRICULUM

The MSc Global Media Economics at UEA is a one-year program that integrates rigorous economic training with a focus on media industries and public affairs. Beginning with a pre-sessional course in September, the program includes two semesters of taught modules followed by a summer dissertation or consultancy project. In the autumn, students build foundational knowledge through compulsory modules in microeconomics, macroeconomics, and econometrics, gaining skills in data analysis using STATA. In the spring, they choose from specialist modules, including areas such as international trade and public relations, with continued focus on media economics. The course delves into how economic theory explains media industry structures, consumer behavior, and technological change, especially in television, film, advertising, and digital platforms. Alongside core economic tools, students explore the dynamics of public affairs and the role of interest groups in influencing policy. Preparation for the dissertation begins in spring with training sessions on research design, data access, referencing, and analytical methods, followed by further workshops in summer. The dissertation module offers students the chance to investigate a topic of their choice or collaborate with an external organization, guided by a supervisor. The research culminates in a detailed study, using economic theory and empirical methods to explore real-world problems. Overall, the course equips students with a robust understanding of global economics applied to media and communication sectors, and the analytical tools needed for roles in research, consultancy, or policy analysis.