COURSE CURRICULUM

The Business and Marketing degree at Norwich Business School offers a structured and dynamic learning journey. The first year provides a strong foundation in core business disciplines, including quantitative methods, marketing principles, and the economic environment. Students also gain an understanding of organizational management and the impact of digital technologies on business. Through modules like Introduction to Quantitative Methods for Business and Applied Business Project, students develop essential analytical and problem-solving skills, setting the stage for future specialization. In the second year, the curriculum deepens with a focus on information and data management, marketing communications, and digital marketing. Modules such as Marketing Communications and Digital Marketing ensure students are prepared for the ever-evolving digital landscape. The third year is dedicated to a Year in Industry, offering invaluable hands-on experience where students apply theoretical knowledge to real-world business challenges. This practical exposure allows students to build professional networks and gain critical skills that are highly sought after by employers. In the final year, students refine their expertise in business analytics and market research, working on a major Final Year Project/Dissertation to demonstrate their research capabilities. This culmination of learning allows students to explore specific business problems in depth and showcase their analytical skills. Overall, the degree structure offers a well-rounded education, blending theoretical knowledge with practical experience, making graduates highly competitive in the global business environment.