COURSE CURRICULUM

The course at Norwich Business School is structured to provide students with a comprehensive understanding of business. In the first year, all undergraduates share a common curriculum, ensuring a broad foundation in key business disciplines. Students explore areas such as marketing, management, economics, and quantitative methods, which are essential for making strategic business decisions. The first year also introduces the digital business environment, and students apply their knowledge in an applied business project. By the end of the year, students have a solid foundation in their chosen field and an understanding of various organizational functions. In the second year, students delve deeper into information management, marketing communications, and digital marketing. They also have the option to choose from various modules such as project management and accounting, allowing them to specialize further. The curriculum emphasizes the use of information systems and data management to support decision-making in modern businesses. During the third year, students have the opportunity to study abroad, gaining international experience and enhancing their global business perspective. In the final year, students focus on advanced business analytics, market research, and a significant project or dissertation. They apply the skills learned throughout the program to address real-world business problems. The final year project can be an applied business project, consultancy, or academic dissertation, providing students with the opportunity to contribute to business knowledge. Throughout the program, students are prepared for diverse career paths by equipping them with both theoretical knowledge and practical skills in various business areas, ensuring they are ready for the dynamic business world.