COURSE CURRICULUM

Over the course of the BA Marketing and Management degree, students follow a structured path that develops both foundational and advanced knowledge across key business and marketing disciplines. In Year 1, all students in the Norwich Business School take a common set of modules to build a strong understanding of business fundamentals. This includes core topics such as accounting and finance, the business environment, management, marketing, and data analysis. The year concludes with an applied business project, allowing students to integrate and apply their learning in a practical context. Year 2 shifts the focus more directly towards marketing and management specialisations. Students delve into modules such as Marketing Communications, where they learn about both traditional and digital media strategies, and Strategic Awareness and Analysis, which introduces them to the critical importance of planning and evaluating business strategy. The second year also provides opportunities to explore optional modules, giving students room to tailor their learning to their specific interests. In Year 3, students tackle more advanced and strategic subjects. They examine consumer behaviour in depth through the Consumers Markets Cultures module and further refine their understanding of business leadership in Strategic Management. A strong emphasis is also placed on branding through the Strategic Brand Management module, which draws on real-world case studies and industry insights. By the end of the final year, students are equipped not only with academic knowledge but also with practical skills and strategic thinking essential for careers in marketing, branding, consultancy, or management across a wide range of industries.