COURSE CURRICULUM

The MSc Creative and Cultural Industries curriculum combines core management, research, and collaborative learning with a range of specialist optional modules that allow students to tailor the programme to their career interests. Core modules include CCI Management, which develops knowledge of leadership, strategy, policy, and management within creative and cultural organisations; Creative Collaborative Project, where students work with industry partners to solve real-world challenges while developing teamwork, project management, and professional skills; and Project Modelling and Methods, which equips students with advanced research methodologies, project planning techniques, critical analysis, and evaluation skills for independent postgraduate research. Students can further personalise their studies by selecting optional modules such as Practical Content Production, Print and Digital Production, Audience Studies, Freelancing, Digital Skills, Heritage Enterprise, Marketing, Sales and Modern Publishing, and Magazine Publishing. These modules provide specialist knowledge in digital media production, publishing, audience engagement, cultural heritage management, entrepreneurship, marketing, communication, and freelance professional practice, enabling students to build expertise aligned with their chosen career pathway. Throughout the programme, students develop advanced creative, managerial, research, communication, and digital skills while gaining practical experience through collaborative projects and industry-focused learning. The curriculum is regularly reviewed and updated to ensure module content remains relevant to developments within the creative and cultural industries, helping graduates build the knowledge, adaptability, and professional competencies required for careers in cultural management, media, publishing, heritage, arts administration, creative entrepreneurship, communications, and related sectors.