COURSE CURRICULUM

This joint honours degree combines media, communications and marketing to develop graduates with strong creative, analytical and commercial skills for the rapidly evolving digital media industry. The course explores how digital technologies, social media and online platforms have transformed the creation, promotion and consumption of media while preparing students for careers across media, marketing, public relations, advertising and digital communications. In the first year, students build a foundation in media industries, media analysis, marketing principles, brand management and entrepreneurship, alongside optional practical modules in newswriting or podcast production. They examine media ownership, regulation, audiences, journalism, global communication and digital culture while gaining an understanding of marketing fundamentals and business strategy. During the second year, students deepen their knowledge through modules such as Celebrity Media and Culture, Curating Contemporary Television, The Agency Executive and Marketing Research, with optional studies in consumer behaviour, digital and social media, convergent media, media research and writing for impact. These modules strengthen research, communication, campaign planning and audience engagement skills while exploring contemporary media trends and influencer culture. In the final year, students study Technology, Surveillance and Screen Media alongside Marketing Strategy and can specialise through optional modules including Public Relations and Social Media, Marketing Across Cultures, Content, Copywriting and Creativity, Ethics and Sustainability, Services and Experiential Marketing, Data Science and Data Journalism, Gendered Cyberspace or a Media Dissertation. Throughout the programme, emphasis is placed on practical learning through live industry projects, promotional campaigns, marketing research, multimedia content creation and digital storytelling. Students develop expertise in writing for journalism, advertising, blogging, public relations and social media while producing video, web and marketing content. The course also offers opportunities for work experience, industry guest speakers, study abroad through the Turing Scheme and collaboration with employers, ensuring graduates leave with a strong portfolio, valuable professional experience and the creative, strategic and technical skills required for careers in media, marketing, communications, digital content creation and related industries.