COURSE CURRICULUM

The Media and Business Management degree combines the study of media with core business disciplines, enabling students to develop both creative and commercial expertise. In the first year, students explore the structure, ownership, regulation and operation of media industries while studying media analysis alongside business subjects including organisational behaviour, finance and marketing. They gain an understanding of journalism, broadcasting, digital media, streaming platforms, global media organisations, audience behaviour and media theory, with optional opportunities to develop practical skills in newswriting and podcast production. In the second year, students examine contemporary media through modules covering celebrity culture, television, influencers, activism and digital technologies while continuing to build business knowledge in sustainability, operations management and areas such as public relations, digital and social media, finance, human resource management, project management and media research. The final year focuses on strategic business management, leadership and emerging media issues including technology, surveillance and screen media, with optional modules in journalism, data journalism, media research, gender and cyberspace, entrepreneurship, international marketing and supply chain management. Throughout the programme, students develop strong analytical, communication, research, digital, leadership and problem-solving skills while learning to evaluate media content and understand the commercial, technological and cultural forces shaping the industry. The course combines academic study with practical learning, preparing students to apply business strategies within creative industries and adapt to rapidly changing digital environments. Graduates are equipped for careers in journalism, broadcasting, digital marketing, public relations, advertising, content creation, social media management, media production, communications, consultancy and business management. By integrating media studies with business education, the programme develops commercially aware and creative professionals who can critically analyse contemporary media, understand organisational strategy and contribute effectively to the evolving global media and communications industries.