COURSE CURRICULUM

This BA (Hons) International Tourism Management programme is designed to develop graduates who can understand, manage and shape the tourism industry within the wider visitor economy, with a strong emphasis on sustainability, entrepreneurship and applied business strategy. In the first year, students build a foundation in tourism and management through modules such as Understanding People in Organisations, Project Design, Planning and Management, Tourism Societies, Business Environment of the Visitor Economy, Service Experience Co-Creation, and Current Scenarios, Future Directions. These modules introduce key ideas around organisational behaviour, destination systems, visitor experiences and the social and economic role of tourism, while also developing early project planning and analytical skills. In the second year, the course becomes more applied and industry-focused, with core modules including Social and Sustainable Enterprise, Destination Management, Business Innovation Entrepreneurship and Financial Planning, Marketing Research, and Niche Tourism, alongside optional areas such as data analytics, digital media, sustainable supply chains, and venue management. This stage places strong emphasis on sustainability and entrepreneurship, particularly through social enterprise approaches that align with the United Nations Sustainable Development Goals, encouraging students to critically examine how tourism can contribute to social justice, environmental responsibility and economic resilience. In the final year, students move into advanced strategic thinking through modules such as Global Business and Strategy, Business Applications in E-Tourism, Sustainable Tourism Planning, and an Independent Study. These modules focus on global tourism markets, digital transformation, long-term destination planning and international business strategy, preparing students to analyse and respond to complex global industry challenges. Across the degree, there is a consistent focus on applied learning, real-world case studies and industry-relevant skills such as leadership, problem-solving, data interpretation and strategic decision-making. Graduates are prepared for careers in tourism management, destination development, marketing, sustainability consultancy and wider roles in the global visitor economy, with the ability to work across public, private and non-profit sectors.