COURSE CURRICULUM

The BA (Hons) Fashion Marketing programme develops students into creative and commercially aware fashion professionals by combining fashion design, branding, communication and business strategy across three progressive years of study. In the first year, students establish a strong foundation through core modules including Fashion: Getting Started, Photographic Studio Production – People, Fashion Communication Studio, Marketing Fundamentals and Managing the Brand. The major Fashion: Getting Started module introduces essential fashion industry skills such as drawing and visualisation, garment construction, pattern cutting, printed textiles, photography, digital fashion and fashion communication. Through studio workshops, practical projects and reflective portfolio development, students learn to research, experiment, communicate ideas effectively and understand the relationship between creative practice and commercial fashion markets. Alongside this, marketing and branding modules introduce the principles of consumer behaviour, market positioning and brand identity, providing an early understanding of the business side of the fashion industry. In the second year, the programme shifts towards professional practice and industry engagement through modules including The Visual Message and The Audience, Innovating for Industry, Signature Practice in Fashion, Marketing and Communication, Consumer Behaviour and Creative Industry and Enterprise Lab – Explorations. Students develop advanced visual communication skills by creating commercially relevant photography and fashion campaigns that respond to client briefs and audience needs while refining their own creative identity. They also explore innovation, consumer psychology, branding and enterprise, strengthening their ability to combine creative thinking with strategic commercial decision-making. In the final year, students undertake industry-focused projects through modules such as Fashion Agency Project, Resolution and Realisation for Fashion, Marketing Strategy, Brand Impact and Popular Culture, and Creative Industry and Enterprise Lab – Strategies. Working with real industry briefs, students research fashion trends, analyse consumer markets, develop innovative marketing solutions and present professional proposals to commercial clients. The programme emphasises teamwork, independent research, strategic planning and creative problem-solving while encouraging entrepreneurial thinking and professional portfolio development. By integrating fashion design, branding, photography, marketing, consumer insight and business strategy, the course prepares graduates for careers in fashion marketing, brand management, fashion communication, digital marketing, creative direction, buying, merchandising, retail management, fashion consultancy and entrepreneurship within the global fashion industry.