COURSE CURRICULUM

The Entrepreneurship and Marketing curriculum combines business innovation, entrepreneurial thinking, and modern marketing practices to prepare students for careers in business development, marketing, and enterprise management. In the first year, students build a strong foundation through core modules including Marketing Fundamentals, Managing the Brand, Advertising Fundamentals, Developing an Enterprising Mindset, Understanding People in Organisations, and Finance and Business Performance. These modules introduce essential concepts in marketing, branding, entrepreneurship, organisational behaviour, and business finance while developing creativity, commercial awareness, communication, and problem-solving skills. The Marketing Fundamentals module explores current and emerging marketing principles, demonstrating how organisations achieve sustainable success by understanding customer needs, market conditions, and the wider business environment. Students also develop valuable employability skills through coursework, including digital communication, business report writing, visual presentation, and strategic thinking. In the second year, students strengthen their practical and entrepreneurial expertise through core modules such as The Agency Executive, Marketing Research, Social and Sustainable Enterprise, and Innovation and Implementation. The Agency Executive module provides opportunities to work with real organisations on live marketing campaigns, enabling students to apply creative ideas to genuine business challenges while developing teamwork, project management, and professional confidence. Optional modules including Public Relations Practice, Convergent Media, Consumer Behaviour, Digital and Social Media, Sustainability and Responsible Management, and Managing Performance through People allow students to tailor their learning to their interests. In the final year, students study advanced core modules including Marketing Strategy, Freelancing Skills and Working for Yourself, and Developing a Global Enterprise, gaining knowledge of strategic marketing, entrepreneurship, international business, and self-employment. The Marketing Strategy module examines how successful organisations create customer-focused strategies, build competitive advantage, and respond to changing market trends with input from industry professionals and guest speakers. Additional optional modules include Marketing Across Cultures, Services and Experiential Marketing, Content, Copywriting and Creativity, Public Relations and Social Media, Ethics and Sustainability, Social Marketing and Society, Global Business and Strategy, Developing Leadership and Management, and Independent Study. This practical and industry-focused curriculum equips graduates with the knowledge, entrepreneurial mindset, leadership abilities, and marketing expertise needed for careers in entrepreneurship, marketing, business development, consultancy, brand management, digital marketing, public relations, and enterprise creation.