COURSE CURRICULUM

The Business Management and Marketing BA (Hons) at the University of Derby offers a structured curriculum that combines core business management knowledge with specialist marketing expertise across three stages of study. In the first year, students complete core modules including Understanding People in Organisations, Operations, Supply Chain and IT, Business Economics, Finance and Business Performance, Developing an Enterprising Mindset, and Principles of Marketing. These modules provide a strong foundation in organisational behaviour, business operations, economics, finance, entrepreneurship, and marketing while developing an understanding of how individuals, teams, and organisations perform in modern business environments. During the second year, students study Sustainability and Responsible Management, Personal and Professional Development, Convergent Media, Data Analytics for Business, Employee Engagement and Performance, and Digital and Social Media. This stage develops expertise in responsible leadership, corporate governance, sustainability, stakeholder engagement, digital communication, business analytics, media technologies, employee performance, and ethical business practices while exploring topics such as climate change, social responsibility, and the United Nations Sustainable Development Goals. In the final year, students complete core modules including Global Business and Strategy, Developing Leadership and Management, The Business Consultancy Project, Marketing Strategy, and Content, Copywriting and Creativity. They examine international business, global trade, strategic management, leadership, branding, creative marketing, content development, and consultancy while applying their knowledge to real business challenges through practical projects. Throughout the programme, students strengthen their communication, analytical, leadership, creativity, problem-solving, digital marketing, research, and strategic planning skills while gaining practical experience through industry-focused learning and consultancy activities. The combination of business management and marketing expertise prepares graduates for careers in marketing management, brand management, digital marketing, advertising, market research, business development, communications, consultancy, sales, customer relationship management, and leadership positions across a wide range of industries, while also providing an excellent foundation for postgraduate study, professional qualifications, and long-term career progression in the global business environment.