COURSE CURRICULUM

In Year 1 of the International Business program, students explore key areas of global business practices and management strategies. The Cross Cultural Management (SIB7504-A) module focuses on understanding how cross-cultural differences impact management practices in multinational corporations, with an emphasis on addressing challenges in business ethics and CSR policies. The MSc Dissertation (MAL7501-E) allows students to conduct an in-depth investigation into a management issue, applying learned theories and gaining skills in project management and evidence-based analysis. Strategic Management (SIB7501-B) introduces students to critical strategic management frameworks, enabling them to apply these concepts in real-world business settings. The Marketing Planning and Strategy (MAR7501-B) module equips students with skills to evaluate marketing principles and address contemporary marketing challenges, using theoretical models for effective decision-making. Operations Management (OIM7503-A) emphasizes the importance of effective operations management, teaching students how to manage the production of goods and services as a core business function. Economics for Global Business (SIB7508-A) provides students with a solid understanding of economic principles that affect individual, firm, and government decision-making, as well as micro and macroeconomic concepts for analyzing multinational enterprises in a global context. Multinational Corporations in Emerging Economies (SIB7509-A) examines the opportunities and risks for multinational enterprises from emerging economies, focusing on foreign market entry strategies and the rise of emerging market multinationals. The Globalisation and Contemporary Issues in International Business (SIB7503-B) module explores current issues in international business, particularly in emerging economies, with a focus on foreign direct investment, outsourcing, technology transfer, and CSR challenges. Lastly, the Principles and Practices of International Business (SIB7502-B) module provides a foundation in international business theories and practices, helping students develop analytical and strategic skills for global business contexts.