COURSE CURRICULUM

The undergraduate program covers a variety of business, economics, and technology-focused modules across multiple years. Year 1 introduces students to key economic principles with modules like Business Economics (AFE4001-B), which explores the micro and macroeconomic environments, and Foundations of Marketing (MAR4002-B), focusing on marketing principles. Students also gain insights into Artificial Intelligence and Data Analytics (OIM4012-B), Accounting (AFE4005-B), and Finance (AFE4004-B), while studying Principles of Responsible Management and Practice (OIM4013-B), which examines sustainable business practices and corporate responsibility. In Year 2, students advance their skills with Big Data Analytics for Business (OIM5015-B), Entrepreneurship and Employability (HRM5015-B), and Financial Management (AFE5011-B), focusing on financial decision-making and forecasting (OIM5016-B). Other modules like Business Law and Ethics (LAW4004-B) and Multinational Finance and Investment (AFE5013-B) delve into legal and international financial aspects. The third year provides an opportunity for study abroad or a placement year. In the final year, students apply their knowledge with the Final Year Business Project (HRM6013-D), engaging in research and solving real business challenges. They also study Applied Business Analytics and Simulation (OIM6014-B), Risk Management and Derivatives (AFE6013-B), and Artificial Intelligence for Business (OIM6015-B), equipping them with advanced skills in analytics, risk management, and AI. This program combines business, economics, and technology, preparing students for a range of careers in business management, finance, and analytics.