COURSE CURRICULUM

MSc in International Tourism and Hospitality Management equips you with comprehensive knowledge and practical skills across international tourism, business, and strategic management. In the Sociocultural Dimensions of Tourism unit, you explore current trends and issues in tourism, analysing the relationship between tourism, culture, and society, and applying tourism theories to assess policies, heritage, and public culture in a global context. The Approaches in Sustainable Travel and Tourism unit develops your understanding of socio-economic and environmental challenges, planning frameworks for sustainable tourism, and strategies that integrate economic equality, environmental conservation, and community participation, while exploring tourism’s role in poverty alleviation. In the business-focused Marketing in the Digital Era unit, you gain expertise in devising digital marketing strategies, conducting online research, and preparing digital marketing plans, learning to apply techniques across digital platforms, new business models, and social interaction. Complementing this, students have access to Opera software, a leading hospitality management tool, providing practical experience for global industry applications. The Strategy unit introduces tools and concepts for strategic analysis and business modelling, enabling you to assess organisational positioning, formulate strategies, evaluate options, and implement decisions. The course culminates in a Capstone project, where you integrate theory and practice on a research topic of your choice, supported by training in research methods, ensuring graduates are prepared for leadership and specialist roles in international tourism and hospitality management.