COURSE CURRICULUM

The MBA in Business Administration with Data Analytics is structured to develop advanced leadership, strategic thinking, and data-driven decision-making skills. Students explore innovation and entrepreneurship, learning how to lead creatively and support continuous business development in a global context. The course emphasizes responsible leadership and sustainable management, combining theory and practice to address modern organisational challenges. Students build strong decision-making abilities by using data and analytical tools, while also developing key skills such as critical thinking, communication, adaptability, and ethical awareness. A major focus is placed on digital business analytics, where students learn to apply tools, artificial intelligence, and machine learning techniques to solve business problems. They also study knowledge discovery and management, gaining insight into how data, technology, and informatics support organisational success. The program includes applied data analytics, covering essential techniques such as data collection, preprocessing, statistical analysis, and data visualisation. Students also explore advanced methods including clustering, neural networks, logistic regression, decision trees, and text mining. The course concludes with an applied project, allowing students to integrate their management and analytics knowledge by working on real-world challenges, preparing them for professional roles in data-driven business environments.