COURSE CURRICULUM

MBA with Marketing will provide you with a comprehensive understanding of leadership, strategic management, digital marketing, and practical business skills, preparing you for senior roles in a dynamic global business environment. In Responsible Leadership and Sustainable Management, you will explore ethical and sustainable leadership practices, learning how to manage organisational resources, drive change, and implement high-performance systems while fostering innovation. Strategic Analysis and Practice develops your ability to think strategically, assess global competitive environments, and formulate and implement strategies that align organisational capabilities with external opportunities and risks. The Applied Project serves as a capstone experience, allowing you to integrate knowledge and skills from the program by working on real-world business challenges, demonstrating strategic thinking, analytical skills, and project management capabilities. Digital Analytics and Online Customer Experience equips you with the expertise to manage digital marketing initiatives, understand consumer behaviour, leverage big data, and optimise AI-driven marketing strategies to enhance online customer engagement. Strategic Marketing Management focuses on the creation and implementation of effective marketing plans, covering core principles such as market research, segmentation, targeting, and positioning to achieve competitive advantage. Management Practice further develops your personal, interpersonal, and professional skills through experiential learning, ensuring you graduate as a confident, adaptable, and practice-ready manager capable of making a meaningful impact across diverse organisational contexts.