COURSE CURRICULUM

The BSc Marketing degree at the University of Northampton is structured over three years to develop both foundational knowledge and advanced expertise in marketing practice. In the first year, students complete six compulsory modules, including Foundations of Marketing, Introduction to Marketing Communications, Foundations of Advertising Media, Digital Marketing Essentials, Understanding Consumers, and Professional Skills for Marketing Practice. These modules provide a comprehensive introduction to key marketing principles, consumer behaviour, communication strategies, and practical skills necessary for professional practice. The second year focuses on developing more specialised and strategic competencies through compulsory modules such as Tactical and Strategic Marketing, E-Marketing, and Marketing Research and Insight. These modules enable students to apply theoretical knowledge to practical scenarios, conduct research, analyse consumer and market data, and develop strategic marketing solutions for diverse business contexts. The final year emphasizes advanced marketing practice and global perspectives, with compulsory modules including Strategic Marketing Management, Consumerism and Sustainability, and Global Marketing Consultancy. These modules allow students to integrate their learning, tackle complex marketing challenges, and develop sustainable and socially responsible marketing strategies. Across all three years, the program combines theoretical understanding with practical application, preparing graduates for a wide range of careers in marketing, digital communications, brand management, market research, and consultancy, equipping them with the skills, confidence, and professional awareness required to thrive in a competitive global marketing environment.