COURSE CURRICULUM

The BA Fashion Marketing degree offers a structured and comprehensive pathway for students to develop the knowledge, skills, and practical experience necessary for a career in the fashion industry. In the first year, students build a strong foundation through core modules that cover styling and digital fashion, design communication, the fundamentals of marketing, brand stories and consumer behaviour, and photography for fashion. These modules provide essential creative, technical, and business skills that enable students to understand the interplay between fashion, marketing, and consumer engagement. In the second year, students advance their learning through modules focused on fashion events and fashion marketing and promotion in practice, giving them opportunities to apply theoretical knowledge in practical and professional contexts. These experiences enhance their understanding of how to plan, execute, and manage marketing campaigns, events, and promotional activities within the fashion sector. The third year culminates with a module on entrepreneurial skills and freelancing, which equips students with the business acumen, self-management techniques, and professional skills needed to work independently or launch their own ventures within the fashion industry. Throughout the course, there is an emphasis on practical application, industry engagement, and creative problem-solving, ensuring that graduates are well-prepared to pursue careers in fashion marketing, promotion, styling, brand management, and related fields.