COURSE CURRICULUM

The BSc (Hons) Digital Marketing program equips students with the knowledge, practical skills, and strategic understanding necessary to excel in the digital marketing industry. In Year 1, students build a foundation through modules such as Digital Content Development, Digital Marketing Insights, Discovering Marketing, and Social Enterprise Challenge, learning essential concepts in content creation, marketing strategy, and audience engagement. Year 2 expands this knowledge with AI and Data for Marketing, Business Solutions Lab, Impactful Digital Campaigns, and Navigating Complexity in Marketing, giving students the ability to leverage data-driven insights, design and implement effective campaigns, and solve real-world marketing challenges. The course emphasizes creativity, analytical thinking, and the use of emerging technologies to understand consumer behaviour and optimise marketing strategies. In Year 3, students undertake advanced modules including Branding and Neuromarketing and Leading the Future in Strategic Marketing, which focus on strategic campaign planning, brand development, and understanding the psychological drivers of consumer decisions. Optional modules such as Innovations and Insights: Your Business Research, Pioneers and Entrepreneurs: Your Business Enterprise, Preparing for Leadership, Preparing for the Future of Business, and Preparing for Venture Creation allow students to specialise and gain further professional expertise. Throughout the program, practical projects, industry collaborations, and research work enhance problem-solving, creativity, and professional skills, preparing graduates for careers in digital marketing, social media management, content creation, SEO, analytics, brand strategy, or further study.