COURSE CURRICULUM

The BA (Hons) Business and Marketing program offers a comprehensive education in business management and marketing strategy, combining theoretical knowledge with practical experience. In Year 1, students build foundational skills through modules such as Discovering Marketing, Exploring Business Environments, Social Enterprise Challenge, and The Marketeer’s Toolkit, which introduce marketing principles, business operations, and essential professional skills. Year 2 focuses on applying knowledge in real-world contexts through modules including Business Solutions Lab, From Data to Decisions, Navigating Complexity in Marketing, and Strategic Storytelling and Campaign Design, developing analytical, problem-solving, and creative skills essential for effective marketing practice. In Year 3, the curriculum emphasizes strategic thinking and advanced marketing techniques with modules such as Branding and Neuromarketing and Leading the Future in Strategic Marketing, preparing students to design, manage, and evaluate innovative campaigns. Optional modules allow students to specialize further in areas such as business research, enterprise development, leadership, and future-focused strategies, enabling a tailored learning experience aligned with career goals. Throughout the course, students engage in projects, case studies, and collaborative exercises, enhancing communication, critical thinking, and decision-making skills. Graduates are well-prepared for careers in marketing, digital media, brand management, advertising, consultancy, and leadership roles, combining business acumen with practical marketing expertise to thrive in competitive and evolving markets.