COURSE CURRICULUM

This course provides a comprehensive education in tourism and hospitality management, equipping students with essential knowledge and skills for success in the industry. The compulsory modules focus on key areas such as sustainability, innovation, entrepreneurship, and global business management. Students will gain an understanding of the role of sustainability and entrepreneurship in the hospitality and tourism sectors, while also evaluating current trends and innovations. The course emphasizes the importance of managing and operating businesses within a global context, enhancing students' ability to critically evaluate strategic decision-making through simulation games. The relationship between tourism development policy and governance is explored, as well as the social implications of tourism and hospitality as societal phenomena. Students will develop their sales and marketing strategies tailored to the tourism and hospitality industries, with a focus on identifying target audiences and creating effective marketing campaigns. The course also provides a strong foundation in strategic finance management, helping students acquire the financial skills necessary for informed decision-making and resource optimization. Additionally, students will learn about strategic leadership and human resource management, focusing on how to create a competitive advantage within the tourism sector. The research and data analytics module enhances students' abilities to gather and analyze both qualitative and quantitative data, preparing them for their research project. For the optional modules, students can choose between an internship and consultancy project, where they gain practical experience by solving real-world business problems, or a dissertation, which allows for in-depth research into a specific area of tourism and hospitality. These modules are designed to combine theory and practice, ensuring that graduates are well-prepared for careers in the dynamic and evolving tourism and hospitality industries.