COURSE CURRICULUM

This MSc in International Events Management offers students a comprehensive understanding of the global events industry, emphasizing strategic, sustainable, and technological approaches to managing and delivering events. Core modules equip students with both theoretical knowledge and practical skills. Marketing for Event Professionals develops the ability to create research-based campaigns tailored to target segments, while Delivering a Sustainable Event Experience teaches students to plan complex projects that align with environmental and social sustainability goals. Students also engage critically with the industry through Critical Perspectives on International Events Management, which draws on social sciences to challenge mainstream assumptions and explore the socio-cultural dimensions of events. Event Design and Production builds competencies in planning and executing responsible events through the application of industry models and quality processes. International Events Management: Principles and Practices broadens students’ understanding of how globalisation influences the events industry, and how to operate and lead within diverse international contexts. Innovative Technologies for Event Competitiveness explores the use of cutting-edge tools like AI, XR, the metaverse, and big data to enhance events while considering ethical implications. Strategic Financial Management for Events trains students in budgeting and resource optimisation, vital for effective decision-making. Events Scholarship and Methods of Inquiry supports the development of research skills essential for academic and professional work in the sector. To further tailor their learning, students choose between Responsible Entrepreneurship for Events, which promotes ethical, innovative business development in events, and Leadership in Events Businesses, focused on building effective, reflective leadership practices in multicultural settings. Finally, students select either an Events Dissertation or an Internship and Consultancy Project worth 45 credits. The dissertation allows deep academic exploration of an events-related issue, while the internship project offers hands-on industry experience and problem-solving. Together, these elements prepare graduates for leadership roles in the dynamic and rapidly evolving international events industry.