COURSE CURRICULUM

This marketing degree offers a well-rounded and dynamic three-year program that prepares students for a variety of roles in the marketing and advertising industries. In the first year, students build a strong foundation by exploring key principles of marketing, branding, digital marketing, public relations, and advertising. Modules such as Fundamentals of Marketing, Digital Marketing 101, and Brand Management introduce essential theories, while practical modules like Creative Toolbox equip students with hands-on skills using industry-standard tools to create campaigns across multiple platforms. Financial Planning for Marketers ensures that students understand budgeting and the financial impact of marketing decisions. Ethical and sustainable marketing practices are addressed early through modules like The Sustainable and Ethical Marketer, encouraging responsible business thinking. In the second year, the program deepens students’ understanding of strategic marketing, research, and global perspectives. Modules such as Marketing Management, Marketing Planning, and Marketing Research develop analytical and strategic skills, while Consumer Behaviour and Culture and Global Marketing and Culture explore the impact of culture and psychology on consumer decisions. Electives like Business-to-Business Marketing, Service Marketing, and Social Listening allow students to tailor their learning toward areas of interest. The final year integrates advanced knowledge with leadership and digital skills. Core modules such as Digital Marketing Strategy, Marketing Data Analytics, and Strategic Brand Management help students navigate complex marketing environments and prepare for leadership roles. Students also choose between a Dissertation or Consultancy Project, offering either academic research or real-world industry experience. Additional options such as Branding in Virtual Worlds and Entrepreneurial Marketing reflect current trends and future career pathways. Overall, the degree blends theory and practice, providing a comprehensive education in marketing that combines creativity, data analysis, strategy, and ethics, making it ideal for students aspiring to enter the marketing profession or launch their own ventures.