COURSE CURRICULUM

This three-year business management degree provides a structured and comprehensive learning journey aimed at equipping students with essential business knowledge and practical skills. In year 1, students are introduced to the foundations of project management, the international business environment, academic and professional communication, business analytics, accounting and finance, organisational management, and global marketing principles. These modules build core competencies in communication, teamwork, numeracy, and business awareness while highlighting the interconnection between organisations and their external environments.Year 2 focuses on developing critical thinking and applied skills. Students study business ethics, organisational analysis, business law, consumer behaviour, marketing management, and sustainable operations. These modules enhance understanding of legal frameworks, data analysis, operational planning, and ethical decision-making. Students also select from optional modules such as AI strategy and marketing, new product development, business-to-business marketing, or persuasive communication. The second year promotes adaptability, data-driven decision-making, and awareness of responsible business practices across diverse contexts.In year 3, students apply their learning in strategic and practical contexts through advanced modules like business strategy, effective leadership, creative content strategy, social and sustainable marketing, and a marketing management project. These modules develop strategic thinking, leadership, and digital communication skills while addressing issues such as sustainability, innovation, and crisis management. Students can further tailor their studies by choosing from options such as customer relationship management, entrepreneurial marketing, digital innovation, or digital customer experience. The final year emphasizes independent research, critical analysis, and the integration of theory into practice, preparing students for future leadership roles in a competitive and evolving global business landscape. The program as a whole is designed to produce responsible, forward-thinking, and digitally fluent graduates.