COURSE CURRICULUM

The MSc Management (Marketing) program provides a comprehensive education in both management and marketing, designed to prepare students for careers as effective marketing professionals. The course begins with a core module that allows students to choose between two foundational options, giving them the opportunity to align their studies with their career interests. Students then engage in compulsory modules covering management and strategy, organisational behaviour, human resource management, and research methods in management, providing a solid grounding in the principles, theories, and practices necessary to manage organisations successfully. The program also emphasises marketing and innovation, ensuring students understand how to apply creative and strategic approaches to develop competitive products, services, and campaigns. Consumer behaviour is studied in depth, allowing students to analyse and interpret customer motivations, preferences, and purchasing decisions, equipping them with skills to influence and respond to market trends effectively. Optional modules provide further flexibility, enabling students to specialise or broaden their knowledge in areas relevant to their goals. The Professional and Academic Development component supports students in developing essential skills, including critical thinking, communication, and professional practice, ensuring graduates are well-prepared to navigate complex business environments. By combining theory, research methods, and practical application, the course produces graduates capable of addressing the challenges of modern marketing management in global and culturally diverse contexts.