COURSE CURRICULUM

The MSc International Events Management program equips students with the knowledge, skills, and practical experience needed to excel in the global events industry. The course combines a focus on operational expertise, strategic management, and contemporary issues to provide a comprehensive understanding of event management in diverse cultural and international contexts. Core modules such as Luxury Marketing Management and International Event Operations explore the planning, delivery, and promotion of high-quality events, while Contemporary Sustainability Issues emphasise responsible and ethical practices within the sector. Students develop critical analytical skills through Research Methods, preparing them for applied research and evidence-based decision-making in professional settings. The program also builds a strong foundation in business and management through modules in Finance and Management Accounting, Human Resources and Organisational Behaviour, and International Management and Strategy, ensuring graduates understand the broader organisational and strategic context in which events operate. A substantial dissertation allows students to undertake an in-depth investigation into a topic of their choice, combining theory and practice to produce original research. Graduates emerge with the confidence, creativity, and leadership abilities required to manage complex projects, deliver memorable experiences, and respond effectively to the dynamic challenges of the international events industry. This program prepares students for middle- and senior-management roles across a range of sectors, including corporate events, festivals, visitor attractions, and travel organisations.