COURSE CURRICULUM

The MSc Business Analytics course is structured to provide students with the skills and knowledge required to analyse complex business data and apply insights to strategic decision-making. The program begins with core modules such as Research Methods, which develop the fundamental skills necessary for rigorous analysis, and Business Analytics for Managers and Entrepreneurs, which introduces practical techniques for interpreting data to solve real-world business problems. Students also study Managerial Economics, which equips them with an understanding of economic principles in a business context, and Global Supply Chain and Operations Management, which explores the optimisation of interconnected business systems. The Data-Driven Decision Making module enables students to integrate analytical insights into operational and strategic choices effectively. A key component of the program is the Dissertation, which allows students to undertake an in-depth research project, applying the analytical techniques and theoretical knowledge gained throughout the course to a business-related problem of their choice. Optional modules provide flexibility for students to specialise in areas aligned with their interests, such as marketing, finance, or advanced analytics. Professional and Academic Development sessions support career readiness and enhance practical skills. By the end of the program, graduates are equipped to leverage data analytics to drive organisational performance, inform strategy, and provide evidence-based solutions in a competitive, dynamic business environment.