COURSE CURRICULUM

The BSc Management and Marketing degree provides students with a comprehensive understanding of how organisations operate and how marketing strategies are developed and implemented. In the first year, students are introduced to core principles of management, marketing, accounting, finance, organisational management, and professional development, laying a solid foundation in both theoretical knowledge and practical skills. The second year builds on this foundation, covering management accounting, organisational behaviour, marketing management, digital marketing and social media, business strategy, consumer behaviour, and research methods, while also offering optional modules for personalised learning. Practical and analytical skills are emphasised throughout, ensuring students can apply concepts in real-world contexts. In the final year, students engage with advanced topics such as critical marketing perspectives, brand management, and business ethics, alongside optional modules that allow them to specialise further or explore interdisciplinary areas. The program culminates in projects and independent work that enhance research, problem-solving, and decision-making skills, preparing students for successful careers in management, marketing, and related fields. Emphasis on creativity, strategic thinking, and professional development ensures that graduates are equipped to address complex business challenges, make informed managerial decisions, and contribute effectively to organisational success in dynamic and competitive markets.