COURSE CURRICULUM

The BSc Entrepreneurship and International Business degree provides students with a comprehensive understanding of how businesses operate and grow in a global context. In the first year, students gain foundational knowledge in new venture creation, business economics, accounting and finance, marketing, international business, business analytics, and professional development, alongside practical skills in contemporary marketing strategies. The second year builds on this foundation with a focus on the international business environment, global logistics management, business-to-business marketing, and business research methods, while allowing students to choose optional modules to tailor their studies. Students also continue professional and academic development to enhance employability skills. In the final year, the program integrates knowledge and practice through advanced modules such as business strategy, international human resource management, international business and strategy, and innovation management, while offering the opportunity to undertake an independent research project in international business and entrepreneurship. Throughout the degree, students develop analytical, problem-solving, leadership, and decision-making skills. Group work, case studies, and research projects encourage practical application of theoretical knowledge, preparing students to navigate the complexities of global markets, create and manage innovative ventures, and respond effectively to challenges in international business. Graduates are well-equipped for careers in entrepreneurship, international business, consulting, and strategic management, or for launching their own ventures.