COURSE CURRICULUM

The MBA Entrepreneurship program delivers a comprehensive business education with a strong focus on strategic leadership, innovation, and operational excellence. The curriculum is designed to equip students with essential skills in strategy development, financial management, and human resource leadership, ensuring they can build and sustain successful organisations over the long term. A key element of the program is experiential learning, where students engage in business simulation activities that allow them to manage organisations across multiple financial cycles, applying theoretical knowledge to realistic business scenarios. The course also places significant emphasis on contemporary marketing practices, particularly digital marketing strategies and the integration of corporate social responsibility into business decision-making. Core areas of study include operating across the business, strategy and leadership, value creation, and the development of mental capital to enhance professional effectiveness and decision-making. Students also complete a business insight project that connects academic learning with real organisational challenges, strengthening analytical and problem-solving skills. The enterprise and innovation component encourages creative thinking and opportunity recognition, supporting the development of new ventures and innovative initiatives within existing organisations. Overall, the program prepares graduates to think entrepreneurially, lead strategically, and drive sustainable growth in competitive and evolving business environments.