COURSE CURRICULUM

The MSc in Digital Marketing and Business Management is designed to equip students with advanced knowledge and practical skills across key areas of modern business strategy, operations, and marketing in the digital age. The program begins with Managing Strategy, Operations and Partnerships, where students explore how strategic leadership and operational excellence contribute to organizational success. It introduces essential practices for evaluating and implementing business strategies. Managing Financial and Human Resources for Sustainable Business Success focuses on leadership and people management, providing insights into key theories and practical skills needed to lead effectively across sectors. Marketing in a Digital Age and Corporate Social Responsibility examines how businesses use marketing to build customer relationships and drive impact in today’s digital and socially conscious marketplace. Students learn to align marketing practices with strategic goals while addressing social and ethical responsibilities. Mental Wealth: Professional Fitness and Leadership emphasizes critical thinking, research, and decision-making by challenging students to investigate real business issues and generate practical solutions grounded in academic theory. In Digital Marketing Strategy, students gain a deep understanding of digital marketing concepts and how to integrate traditional theory with new-age tools to build effective strategies. The Applied Digital Marketing Project serves as a capstone experience, where students apply what they’ve learned by developing a full marketing plan for a client organization. Guided by academic supervision, they carry out audits, set marketing objectives, implement strategies, and evaluate results. This hands-on module sharpens consultancy, digital marketing, and project management skills. Overall, the course combines strategic business management with advanced marketing practices to prepare students for high-level roles in the dynamic world of digital marketing and business leadership.