COURSE CURRICULUM

The MBA in Business Analytics is designed to combine strong foundations in business strategy with specialised skills in data science and analytics, preparing graduates to make effective, evidence-based decisions in complex organisational environments. The program develops core management knowledge in areas such as operations management, financial analysis, and human resource leadership, while also exploring contemporary marketing approaches that focus on relationship building in the digital age. A strong emphasis is placed on the practical application of data analytics through modules such as Strategic Business Analytics and Business Analytics for Impact, where students learn to extract meaningful business intelligence and apply statistical and analytical techniques to real-world business challenges using advanced computing tools. Core modules including Operating Across the Business, Strategy and Leadership, Value Creation, Mental Capital, and Mental Wealth: Professional Fitness and Leadership support the development of strategic thinking, professional resilience, and ethical leadership. Applied learning is further strengthened through the Business Insight Project and the MBA Venture Project, which connect academic theory with practical problem solving. Students may also opt for a placement year, gaining valuable hands-on industry experience and enhancing employability. Overall, the program equips graduates with the analytical, strategic, and leadership skills required to succeed in data-driven management roles across diverse sectors.