COURSE CURRICULUM

The International Fashion Business & Management program includes seven core modules that develop students’ expertise in fashion strategy, business skills, research, and professional engagement within a global context. The International Fashion Business & Management module focuses on building applied business skills such as market research, project management, budgeting, and risk assessment, while exploring entrepreneurship, networking, and collaboration. Trends Forecasting & Fashion Buying teaches students to analyze fashion trends and international supply chains, using this insight to inform buying strategies and understand various business models through case study research. The Fashion Consultancy Project/Internship provides practical industry experience through a 10–12 week placement, where students can apply their knowledge, enhance employability, and engage in networking opportunities while reflecting on their experiences in a professional setting. Fashion Marketing and Public Relations develops cross-cultural communication strategies and teaches how to formulate integrated global marketing and PR plans, considering both domestic and international markets. Luxury Brand Management explores key concepts in managing luxury brands, examining environmental factors, current industry trends, and emerging marketing strategies. The Fashion Business Research Report requires students to identify a research topic in international fashion management, review literature, develop a methodology, and analyze findings to produce a dissertation, while also reflecting on personal development and career aspirations. The Professional Life: Advanced Fashion Portfolio (Mental Wealth) module supports professional engagement by allowing students to develop a project aligned with their career goals, such as running a campaign, workshop, or submitting to a competition. Collectively, these modules provide a balance of academic, practical, and professional development, enabling graduates to understand the dynamics of the fashion industry, engage in strategic business thinking, and confidently pursue careers in fashion business, marketing, consultancy, or brand management on a global scale.